BodyCraft was founded in 1994 by industry veterans Alan Gore and Randy Lundquist on the simple foundations of delivering a quality product with an array of features at an affordable price to the consumer. They strive to make exercise equipment that is fun and motivating. Their passion is to provide the ultimate in safety, variety, ergonomic designs, and affordability. Every piece of equipment they make is built to last a lifetime. They do not compromise quality for price. Bodycraft's warranties are proof of their commitments. Bodycraft will only supply products that they would be proud to own and use themselves. In fact, they do! Many of their designs, and ideas have been accepted as standards and widely copied.