NordicTrack began to expand into other home fitness equipment, including its now touted line of treadmills. The same flair for ultimate design and comfort lead the company to sell strength machines, stationary bikes, steppers, apparel and much, much more. NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to "get ready for adventure," whatever that may be. Whether you're getting ready to rock climb in Yosemite, river raft on the Colorado or simply get ready to fit into that new swimsuit, NordicTrack has the solution.