Joe Gonzalez

Industry Experience

With more than 20 years of experience in the fitness industry, Joe Gonzalez has helped personal gym and business owners expand their operations and open multiple locations worldwide. His background spans from personal training to designing and outfitting complete fitness facilities, giving him a well-rounded perspective on both training and business growth.
Professional Achievements

Bachelor of Science in Kinesiology

ACSM Certified
Knowledge and Passion for Fitness

Joe has spent over two decades blending hands-on training experience with facility design expertise. Honesty, knowledge, and experience are the foundation of his work, and he takes pride in guiding clients toward smart, sustainable solutions for their fitness businesses.
Personal Interests

Faith, family, and fitness are central to Joe’s life. He and his wife share an active lifestyle with their children, all of whom compete in organized sports. As a family, they enjoy being outdoors, staying active, and prioritizing health and longevity.
Favorite Equipment Type

Functional training equipment that supports performance, versatility, and long-term results.
Languages Spoken:

English & Spanish

John Mathias

Industry Experience
John began his career in the fitness industry in the early 1980s and has witnessed its growth into today’s multi-billion-dollar market. He has managed multiple specialty retail stores and worked extensively on the commercial side with both start-ups and expanding fitness facilities. With decades of experience, John also brings deep expertise in preowned equipment.

Professional Achievements
ACE and Nautilus Training Certifications

Consistently recognized as a top sales producer throughout his career

Knowledge and Passion for Fitness
A lifelong commitment to fitness drives John both personally and professionally. Since the age of 13, he has maintained daily workouts blending strength and cardio, thriving on both the challenge and results. He values the continuous innovation in fitness equipment and takes pride in introducing clients to new solutions that help set their facilities apart. John is dedicated to building long-term relationships with owners and managers nationwide, serving as a trusted resource for their equipment needs.

Personal Interests
John enjoys working out, spending time with his wife and their six dogs, and following football at all levels.

Favorite Equipment Type
The Tire Flip — a powerful compound exercise.